We’ve all heard of it, and probably are solicited with  spam-like emails to ‘get your site to the top of search engines’ on a  regular basis – but what is it really? Can my business benefit from it?  How do I get the best return on my investment?

There are many questions around Search Engine  Optimization (SEO), and very few companies really know the answers on  how to run a successful, high-converting SEO campaign, with top-notch  results. You think you may want traffic, visitors from Google to your  website, but what you really want are results. You want to meet your  objectives; sales, qualified leads, brand recognition and awareness, or  some other quantifiable objective.

SEO is the best marketing campaign, with the highest  return on investment (ROI) for most businesses. Small businesses to the  world’s biggest Fortune 500 companies rely on search engine optimization  to market their websites, products, and campaigns.

Call us at 619.822.1928  to find  out more information on how SEO works and the process involved in  creating successful campaigns. Don’t forget to schedule your free  consultation, where we provide you with a market, website, and  competitive analysis.

The internet is a world of many numbers. Thanks to companies like Google, the numbers that relate to our websites have become both clear and in-depth. Through various analytics packages, such as Google Analytics, we are able to obtain pretty much every statistic about our website that ever need to know.

Where did they come from? What did they search? Where did they leave? How long did they stay? Where do most people drop-off? What are my conversion rates of visitor to sale? What about visitor to lead? With modern day analytic technology, one could answer all of these questions and many more, in minutes.

At Gentask, we provide free analytics for every one of our clients. Read them yourself or with your marketing team, or work with us to analyze them in depth. We would love to meet your goals. Want to double your traffic and conversion rates? Analytics helps set goals and watch our results in action.

By now, if you haven’t heard of Facebook or Twitter, you have been living under a rock for the last few years.  Social media sites like Facebook, Twitter, Digg, StumbleUpon, MySpace, Squidoo, Wikipedia, and many others having been helping businesses reach out directly to their consumers for many years. It’s the new form of email marketing or direct-mail (what many of us HAVE BEEN used to).

How does it work? How can I make it work for my business? For my website? Is it even the right thing to do? Are the people I’m trying to reach on these social media sites?

So many companies, including top household brand, are using social media wrong. They are just jumping on the band-wagon like everyone else. Let us analyze your business and see if it’s the right approach for you, and if so, create a campaign where we actively engage with your potential customers, who live and breathe on these sites.

Find out more about social media and what we can do for you by calling  619.822.1928 or scheduling your free consultation here

Also known as: Cost Per Click (CPC), Pay Per Click (PPC) is a format of Search Engine Marketing (SEM). Now that we’ve got the abbreviations out of the way, lets explain what it is.

PPC is a form of advertising your website on search engines like Google, Bing, and Yahoo. When you do a search in Google, for example, you may see ‘Sponsored Results’. Those are Pay Per Click ads that businesses pay Google to display. They are called Pay Per Click, because those companies don’t pay for the ads to show up, but they do pay a certain amount when someone clicks on them.

These ads can be a great, fast way to reach the target audience you’re looking to attract to your business. However, it also could be expensive, depending on your market and competition. The ROI on SEO vs PPC is usually much higher, however, PPC is a great add-on to an SEO campaign and a great way to test the market and their response before investing into search engine optimization.

An important, and often skipped step in a proper online marketing campaign, is conversion rate optimization. If your SEO, PPC, and Social Media campaigns bring in 30,000 visitors a month to your website, but only 100 of them turn into leads, and out of those 100, only 5 turn into customers, you have a very low conversion rate, and therefore, a very poor return on investment (ROI).

On average, e-commerce sites online have a 1-2% conversion rate to sale. This is actually very high comparing to TV, Radio, or outdoor advertising campaigns. However, if an online marketing company simply focuses on bringing traffic/visitors to your site, but they are not targeted, or your website isn’t setup properly to convert them to leads or sales, this is where you need conversion rate optimization.

The Internet is known for being the voice of many. Free speech laws have allowed individuals and businesses to openly express their opinions about yourself or your business. Often, these opinions are demeaning but not under a law strong enough to remove them. They end up hurting the reputation of yourself or your business and you want to do everything in your power to take them down.

Well, there’s good news and bad news. The bad news is removing these messages completely from the Internet is difficult to near impossible. The good news is that through reputation and brand management services that we provide, they could be moved down the search results, far enough, away from 95% of the users that search for your company or name.

The traditional world of public relations began to change since the birth of the world wide web. In 2008 it took an even bigger turn as a result of technology and the economy dramatically lowering readership/viewership of print, radio, and television media. Many people are relying more and more everyday on the internet to provide them with the latest news in their trades and industries.

Blogs as well as hundreds of other online media outlets have allowed readers to obtain information faster, smarter, and in new interactive ways that were never possible with traditional offline media. Reaching your target audience in the millions has become not only easier through the Internet but extremely cost effective.

Online PR is a service offered by Gentask WebPromote, where through a combination of social media, as well as our connections with various online media outlets and blogs, we put your business in front of your customers. The lead times are faster, the conversion rates are higher, and everything is trackable. What more can you ask for in a campaign?

Proper wording to pass on your company’s message through your website is difficult to achieve. Doing that, while making sure the copy is search engine friendly and attracting the right visitors, is even harder.

These days, web design companies are a dime a dozen. Good ones are very hard to find, so give yourself a pat on the back, you’ve found one! Gentask has been designing, developing and marketing websites for nearly a decade. There’s a good chance you’re reading this because you’ve found us online. You’re browsing our attractive website, considering in hiring us for our services, so we can do the same thing for you, that we’ve done for ourselves and hundreds of others.

But you’re even smarter than that! You’re on the online marketing section of our website. You know that in order to be successful online, you need a great website and marketing plan to show it to the world. Visit our ‘Web Design’ section for more information on how we can build a search engine friendly website for your business.

Similar to traditional media buying, Internet advertising is open for business. The good news is, it’s cheaper, more targeted, fully trackable, adjustable, and reaches more people that you could imagine. Do your potential customers visit CNN.com or watch videos on youtube? Or are they watching Desperate Housewives on ABC Online? Together we can reach them!

Let us discuss an online media buying solution that works for your business. Call us today.