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Search Engine Optimization (SEO)
There are many questions around Search Engine Optimization (SEO), and very few companies really know the answers on how to run a successful, high-converting SEO campaign, with top-notch results. You think you may want traffic, visitors from Google to your website, but what you really want are results. You want to meet your objectives; sales, qualified leads, brand recognition and awareness, or some other quantifiable objective.
SEO is the best marketing campaign, with the highest return on investment (ROI) for most businesses. Small businesses to the world’s biggest Fortune 500 companies rely on search engine optimization to market their websites, products, and campaigns.
Call us at 619.822.1928 to find out more information on how SEO works and the process involved in creating successful campaigns. Don’t forget to schedule your free consultation, where we provide you with a market, website, and competitive analysis.
Analytics and Reporting
Where did they come from? What did they search? Where did they leave? How long did they stay? Where do most people drop-off? What are my conversion rates of visitor to sale? What about visitor to lead? With modern day analytic technology, one could answer all of these questions and many more, in minutes.
At Gentask, we provide free analytics for every one of our clients. Read them yourself or with your marketing team, or work with us to analyze them in depth. We would love to meet your goals. Want to double your traffic and conversion rates? Analytics helps set goals and watch our results in action.
Social Media Campaigns
By now, if you haven’t heard of Facebook or Twitter, you have been living under a rock for the last few years. Social media sites like Facebook, Twitter, Digg, StumbleUpon, MySpace, Squidoo, Wikipedia, and many others having been helping businesses reach out directly to their consumers for many years. It’s the new form of email marketing or direct-mail (what many of us HAVE BEEN used to).
How does it work? How can I make it work for my business? For my website? Is it even the right thing to do? Are the people I’m trying to reach on these social media sites?
So many companies, including top household brand, are using social media wrong. They are just jumping on the band-wagon like everyone else. Let us analyze your business and see if it’s the right approach for you, and if so, create a campaign where we actively engage with your potential customers, who live and breathe on these sites.
Find out more about social media and what we can do for you by calling 619.822.1928 or scheduling your free consultation here
Pay Per Click / SEM
Also known as: Cost Per Click (CPC), Pay Per Click (PPC) is a format of Search Engine Marketing (SEM). Now that we’ve got the abbreviations out of the way, lets explain what it is.
PPC is a form of advertising your website on search engines like Google, Bing, and Yahoo. When you do a search in Google, for example, you may see ‘Sponsored Results’. Those are Pay Per Click ads that businesses pay Google to display. They are called Pay Per Click, because those companies don’t pay for the ads to show up, but they do pay a certain amount when someone clicks on them.
These ads can be a great, fast way to reach the target audience you’re looking to attract to your business. However, it also could be expensive, depending on your market and competition. The ROI on SEO vs PPC is usually much higher, however, PPC is a great add-on to an SEO campaign and a great way to test the market and their response before investing into search engine optimization.
Conversion Rate Optimization
An important, and often skipped step in a proper online marketing campaign, is conversion rate optimization. If your SEO, PPC, and Social Media campaigns bring in 30,000 visitors a month to your website, but only 100 of them turn into leads, and out of those 100, only 5 turn into customers, you have a very low conversion rate, and therefore, a very poor return on investment (ROI).
On average, e-commerce sites online have a 1-2% conversion rate to sale. This is actually very high comparing to TV, Radio, or outdoor advertising campaigns. However, if an online marketing company simply focuses on bringing traffic/visitors to your site, but they are not targeted, or your website isn’t setup properly to convert them to leads or sales, this is where you need conversion rate optimization.
Brand and Reputation Management
The Internet is known for being the voice of many. Free speech laws have allowed individuals and businesses to openly express their opinions about yourself or your business. Often, these opinions are demeaning but not under a law strong enough to remove them. They end up hurting the reputation of yourself or your business and you want to do everything in your power to take them down.
Well, there’s good news and bad news. The bad news is removing these messages completely from the Internet is difficult to near impossible. The good news is that through reputation and brand management services that we provide, they could be moved down the search results, far enough, away from 95% of the users that search for your company or name.
Online PR
Blogs as well as hundreds of other online media outlets have allowed readers to obtain information faster, smarter, and in new interactive ways that were never possible with traditional offline media. Reaching your target audience in the millions has become not only easier through the Internet but extremely cost effective.
Online PR is a service offered by Gentask WebPromote, where through a combination of social media, as well as our connections with various online media outlets and blogs, we put your business in front of your customers. The lead times are faster, the conversion rates are higher, and everything is trackable. What more can you ask for in a campaign?
SEO Copywriting
Search Engine Friendly Design & Development
But you’re even smarter than that! You’re on the online marketing section of our website. You know that in order to be successful online, you need a great website and marketing plan to show it to the world. Visit our ‘Web Design’ section for more information on how we can build a search engine friendly website for your business.
Online Media Buying
Let us discuss an online media buying solution that works for your business. Call us today.



